My journey to discover the most amazing visual display ideas in years,Rack Cap Ads, started by accident. Literally. I bumped into a "pointy" rack display at Target.
While it hurt to run into that display rack edge, I thought
there must be a better way to dampen that edge. Since I am in advertising, I thought why not put an advertisement and protection there.
I figured that savvy retailers and visual merchandizers were always looking for ways to protect shoppers and better promote in their retail environments. Then, I discovered RACK Cap ADS-an ingenious point of sale (and display rack) "messages" that easily attach to the ends of metal rack displays and fixtures. (www.RackCapAds,com)
Retailers could then maximize advertising and marketing opportunities on each display rack. Did you know that retail store with 150 display racks can deliver 100,000 visual messages a day to its shoppers with Rack Cap ads & messages on their fixtures and display racks.
RACK Caps empower retailers to effectively promote, and inform, shoppers about their products and sales at the critical point of purchase-when shoppers are all ready engaged at the display rack.
In talking to a retail manager at Best Buy,employees also like Rack Caps as they can now simply attach the appropriate "message" for that department or each display rack and store fixtures in seconds.
"Our staff really loves Rack Caps. They now easy "change" each display rack message in seconds. No more tedious and time-wasting modifying each display. I recommend it. They provide shopper safety, too" - Major Retail Visual Merchandizing Manager
Rack Cap secret is their design. They are specially-developed, flexible (but durable) large magnets and plastic rack adapter kits. Rack Caps Ads are easily attached to the end of each metal display rack presenting sales details.
Then theres the Safety Protection. Rack Caps delivers relief (and protection) to shoppers from those rough and intrusive edges that may injure a shopper. Rack AD has it covered.
I did some research and sure enough,2014 saw an increase in shopper complaints about injury due to pointy and sharp edge parts of display racks. Rack Caps deliver "protection" from those "pointy"rack displays.
. Popular (NOT just Sales info) RACK ad message include:
- CLEARANCE Rack:30% OFF
- Designer Rack Sale:60% OFF
- Are YOU on our MAILING List?
- DEALS of the WEEK
- USE Your STORE Card
- ASK about our WARRANTY New Arrivals
- CLOSE Outs- 1/2 Price
- Buy One Get One FREE
- NEW MARKDOWN
- Hot Deals-Half Price
- 32-34 Inseams Available Ask Clerk OPEN til MIDNIGHT
- Take an Additional 30% OFF
- SALE Limited Time ONLY
- For Your SAFETY Please Do NOT Pick Up Items
- Buy One Get One 50% OFF
- FREE Shipping Discounts
- NOTHING Over $10.00 Tis RACK
Customer service.I found out that Rack Caps will also set-up a company profile and keep each retailer's unique set of messages and logos "on file" to quickly re-supply a location with their Rack Caps Ads. Rack Caps will even print those messages for you EXISTING display platforms.
Getting started was easy. I simply ordered a sample starter kit for review and examination. Rack Caps comes in a variety of sizes and shapes.
Our company wanted to protect our marketplace and have a "competive: advantage,so we signed up for an Rack exclusive licensing agreement the we are the only retailer of Rack Caps by
"We believe it makes sense to enable retailers to pay for an exclusive use of their amazing retail point of purchase innovation and have the competitive edge with shopper and competitors." observed Tuck Tucker, Marketing Director
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If you want to know more about this exiting innovation in retail and visual display marketing, I suggest you visit the website www.RackCapAds.com
call: 941.914 8076 * email: Displaypop@gmail.com
